Brands Whisper'g is structured similar to a marketing text book, with a similar outline. However instead of covering each and every chapter with the help of marketing text, the subject is explained by top executives via the case study method, using their chosen brand as an example.
Both international and national brands included in the Brands Whisper'g series are household names in Turkey. Therefore by listening to top executives, who share their marketing lessons on a digital platform, it is possible to learn about the basics of marketing.
Marketing has never been any simpler, more fun and more real.

Table of Contents
1. What is Marketing?
2. The Market and its Players 3. Creating a Value Chain in Marketing 4. Market Research 5. Segmentation, Determining the Target Audience and Positioning 6. Brand Strategy
7. The Product in Marketing 8. Pricing in Marketing
9. Distribution in Marketing
10. Integrated Marketing Communications 11. Social Responsibility Campaigns and Branding 12. Communication in the Digital Era 13. International Marketing
Cases
Brands
About B W'g

How did B W'g Come to Life?

Brands Whisper'g began as El Izi’s project in Turkey in August 2014 and was launched in March 2016. We dreamed of creating a well-known and a popular digital marketing case library, both for the business and the academic world, with the narration of companies' top executives. Then our Project opened up to international markets in the Summer 2017  through a license agreement we had with The Case Centre in the UK. As of May 2018 some of our Turkish cases are with English dubbing are being marketed and distributed in the international markets under the Brands Whisper'g registered name (The Case Centre). Furthermore we are continuing to expand our Turkish video cases, as well as working on new UK video cases.

The project idea, writing up of digital cases and project coordination is carried out by El Izi, Turkey and El Izi, U.K. - Dr. Nükhet Vardar. The video production of cases are carried out by the New Media Company (NMC) and the first two were produced in collaboration with the Pricewaterhouse Coopers (PwC) Internet TV. As a result, the project evolved from an idea to a tangible product.  

What is the Aim of B W'g?

Brands Whisper'g is structured similar to a marketing text book, with a similar outline. However instead of covering each and every chapter with the help of marketing text, the subject is explained by top executives, via the case study method, using their chosen brand as an example. Therefore those who watch our videos get a chance to learn about marketing through brands and their real life experiences.

What are the Future Plans of B W'g?

We want to expand our digital case library collection by adding new cases from Turkey and from the U.K., as well as reaching wider audience groups with different book titles.

Who are the Members of B W'g Team?

A team of 8-9 "volunteers" put their hearts into this project to realize it:

From El Izi, Turkey and El Izi, U.K. : Dr. Nükhet Vardar

From NMC: Nuri Çolakoğlu and ElaPro Ajans,

From PwC: Murat Çolakoğlu, Cömert Kun.

We would also like to thank Dağhan Baydur and the MUZIKOTEK team for helping us with music and Seran Sukan for designing our initial logo, Joanna Marsh for the English translation of cases, Dick Daleki and Melaine Ebb for English voiceover and numerous other "team members" who joined us through this long journey.

We hope that our visitors will think that it was worth all the effort that was put into it...

B W'g Activities
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