12. Communication in the Digital Era
12.1 Communication in the Digital Era
Ergün GÜLER – Vestel Trade Co. Managing Director
Vestel Trade Company Managing Director Ergün Güler talks about Vestel’s innovative digital communication strategies, starting with 2014. Mr. Güler also highlights points to be considered in the digital communication while giving various examples from their digital campaigns.
In the Q&A section, we have a closer look at communication in the digital world and consumers in the digital age with the help of actualized Vestel digital campaigns.