4. Market Research
4.1 CRM in Branding
Timucin GULER - OPET PLC VP (2004-2018)
The importance of customer satisfaction is even more pronounced in the fuel sector, where branding is much more difficult; therefore making CRM a crucial factor in all branding their efforts.
Opet VP (2004-2018) Timucin Guler, is explaining how CRM evolved at Opet since 2004, with the market results obtained.
In the Q&A section, the definition of CRM, lessons learned from Opet CRM campaigns, their communications and analytics are covered.