Dalin was launched in Turkey in 1983 as a “baby shampoo with no more tears” positioning. Sibel Caglar, Dalin Marketing Director is explaining with the help of market data, how Dalin as a local brand is competing with international brands over the years and dominating the baby hair care category with a 48% market share in 2017.
In the Q&A section, market conditions, definition of competition and adaptability to the changing market place conditions are discussed.