2. The Market and its Players
2.2 Coping with Competition
Sibel CAGLAR – Dalin Marketing Director
Dalin was launched in Turkey in 1983 as the “baby shampoo – with no more tears” positioning. Sibel Caglar, Dalin Marketing Director is explaining how Dalin as a local brand competes with international brands over the years, dominating the baby hair care category with a 48% market share in 2017, with the help of market data.
In the Q&A section, market conditions, definition of competition and adaptability to the changing market place conditions are discussed.