2. The Market and its Players
2.1 Market Diversification
Selim Şiper - İpragaz PLC Man. Dir.
The LPG sector in Turkey faced serious market shrinkage in 2001 due to economic crisis and natural gas becoming widespread in the country. İpragaz PLC Managing Director Selim Şiper explains how they dealt with this problem and how they engaged in successful market diversification as a counter activity.
In the Q&A, the specifics of being a player in the market and alternative market entry strategies are explained with the help of Ansoff and BCG matrixes, discussing the subject with the İpragaz example.