10. Integrated Marketing Communications
10.1 Communication at Times of Crisis
Galip Yorgancıoğlu - Mey Diageo PLC CEO
Mey Diageo was faced with unlicensed production in March 2005, resulting in a number casualties. Although it was not the fault of the company, since the problem had a direct link to human life, Mey decided to collect back its 1 billion bottles, instead of ignoring it.
Galip Yorgancıoğlu explains the nightmare they experienced in 2005 and what they did in terms of communication during the crisis and after it has subdued.
In the Q&A session, what to do and not to do is discussed when faced with a crisis via the Mey example.