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10. Integrated Marketing Communications

10.1 Communication at Times of Crisis

Galip Yorgancıoğlu - Mey Diageo PLC CEO (2004-2017)

Mey Diageo was faced with unlicensed production in March 2005, resulting in a number casualties. Although it was not the fault of the company, since the problem had a direct link to human life, Mey decided to collect back its 1 billion bottles, instead of ignoring it.

Galip Yorgancıoğlu, CEO (2004-2017) explains the nightmare they experienced in 2005 and what they did in terms of communication during the crisis and after it has subdued.

In the Q&A session, what to do and not to do is discussed when faced with a crisis via the Mey example.

Long Version